The Boat That Rocked opened on wide release in over 400 cinemas in April 2009. The film flopped at the box office for a number of reasons: the critics' reviews, poor weather putting off cinema goers, and perhaps the lack of a strong female character. It also had to compete with Monsters Vs. Aliens, Fast and Furious and 17 Again during the half term holiday.
The film has received generally mixed reviews: it holds a 60% approval rating on Rotten Tomatoes based on 149 reviews.
The Daily Telegraph credited the film with "some magical moments," but called it "muddled" and criticised its length.
Time Out was also critical of the length and said the film was "disappointing".
Channel 4 reviewed the film more positively, calling it "touching", "heartfelt" and an "enjoyable journey", but ultimately questioned its coherence
As the distributer was international, and a major company, it (along with the exhibitors) tends to prioritise big HOllywood films over others, which could show why it was carelessly released in the UK at the same time as other Big hollywood films therefore making cinema sales rather poor. The length of the film was also overlooked which didnt tend to sit well with reviewers dis-couraging people to go and view it, as they would have read bad reviews of it.
ReplyDeleteThe film was released in the half term holidays, encouraging a younger audience to go see it, but as this was not its intended audience it could be a cause as to why it failed.