Film Release Dates & the Opening Weekend
- Avatar premiered in London on December 10 2009, released on Decemeber 17th, and was released theatrically worldwide from December 16–18.
- Avatar premiered in London on December 10 2009, released on Decemeber 17th, and was released theatrically worldwide from December 16–18.
- The film was originally set for release on May 22, 2009, but was pushed back to allow more post-production time (the last shots were delivered in November) and to give more time for theatres worldwide to install new technologies such as 3-D projectors.
- It had a saturated release into UK cinemas, showing in 503 cinemas in the first week and 485 in the second.
- This saturated release was mutually beneficial for both audiences and institutions, as audiences got a larger choice of where they could go watch the film, and this therefore meant that more people could go watch the films, leading to higher box office sales (and a larger profit), benefitting the institution.
- Plus, cinemas benefitted largely from the saturated release of Avatar in 3D because
- This saturated release was mutually beneficial for both audiences and institutions, as audiences got a larger choice of where they could go watch the film, and this therefore meant that more people could go watch the films, leading to higher box office sales (and a larger profit), benefitting the institution.
- Plus, cinemas benefitted largely from the saturated release of Avatar in 3D because
- Avatar was released in a total of 3,457 theatres in the US, of which 2,032 theatres ran it in 3-D. In total 90% of all advance ticket sales for Avatar were for 3-D screenings showing that audiences were seeing the film for the 'experience'.
Competing titles sharing Avatar's opening weekend:
St Trinian's 2 (18/12/09) - Pre-teen female audience opposes target audience for Avatar
Where the Wild Things Are (11/12/09) - Competes for family audience and fans of the fantasy genre.
However Avatar has the 3D appeal and other core audiences (e.g. adult males)
However Avatar has the 3D appeal and other core audiences (e.g. adult males)
Other competing titles still in cinemas on Avatar's opening weekend:
Planet 51 (04/12/09)
Nativity! (27/11/09)
Law Abiding Citizen (27/11/09)
Paranormal Activity (25/11/09)
New Moon (20/11/09)
2012 (13/11/09)
Christmas Carol 3D (03/11/09)
Competing titles after Avatar's opening weekend:
Sherlock Holmes (25/12/09)
Nowhere Boy (25/12/09)
- Avatars release strategy was to open around Christmas as this meant that it could get the largest reach and target as many audiences as possible: after all, Christmas is a time when everyone is on holiday and celebrating time with the family, and many people enjoy going to the cinema with their families, especially in the UK:
Box Office Ratings and Gross Profits:
Altogether, there was a budget of $237,000,000, and a gross revenue of $2,779,404,183 showing that because of the 3D appeal of Avatar it made massive profits.
- Avatars release strategy was to open around Christmas as this meant that it could get the largest reach and target as many audiences as possible: after all, Christmas is a time when everyone is on holiday and celebrating time with the family, and many people enjoy going to the cinema with their families, especially in the UK:
“It’s true that [the box office hits] come at the end of a bumper year for film here in the UK.”
Box Office Ratings and Gross Profits:
Altogether, there was a budget of $237,000,000, and a gross revenue of $2,779,404,183 showing that because of the 3D appeal of Avatar it made massive profits.- Top films at the U.K. B.O. so far this year are:
- Avatar ($139 million)
- Alice in Wonderland ($64.4 million)
- Iron Man 2 ($30.5 million)
- Sex and the City 2 ($30.4 million)
- Clash of the Titans ($29.2 million) 
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