Exhibition of Avatar: Sky Movie Premiere

- Avatar will be shown on TV for the first time this Christmas, premiering on Sky Movies Premiere and Sky 3D on December 24th 2010, at 8pm. By offering it in 3D, audiences will benefit as they get to watch/re-watch Avatar with the '3D experience', leading to them possibly buying the DVD creating profit for the institutions.
- As it is shown on both Sky Movies Premiere and Sky 3D, this means that the film will be shown in both 2D and 3D, for those who have the channels. It guarantees a larger reach and a greater chance of successful ratings.

Avatar is set to be the 'most watched festive film premiere' this Christmas according to betting company Ladbrokes.
- They've set the odds for people watching 'Avatar' this Christmas at 7/4, compared to 'Shrek The Third' with odds of 3/1, and 'Cars' with 9/4.
- Plus, Sky Movies's other HD Premieres 'Fantastic Mr. Fox' and 'Up In The Air' only have the odds of 25/1, far behind 'Avatar'.