Avatar: Piracy

Although James Cameron had stated that the proliferation of hardware allowing 3D film-making is 'the film industry's best hope for combating piracy', Avatar still managed to top the illegal download chart in 2010, with 16.58 million downloads, according to TorrentFreak.com. 

The Top 10 most pirated films of 2010, according to TorrentFreak.com are:

1. Avatar - 16.58million
2. Kick-Ass - 11.4million
3. Inception - 9.7million
4. Shutter Island - 9.5million
5. Iron Man 2 - 8.8million
6. Clash Of The Titans - 8million
7. Green Zone - 7.7million
8. Sherlock Holmes - 7.16million
9. The Hurt Locker - 6.85million
10. Salt - 6.7million

However, despite the fact that Avatar was the most downloaded film of 2010, it's still the highest-grossing movie ever. This is probably due to the fact that, as Cameron stated, Avatar is a 3D film, and people enjoy the 3D immersive experience, as it provides escapism.

Because of the large hype Avatar created many people would want to try and download it illegally, and because of the advances in technological convergence, and the easily accessible downloads on the internet, the Institutions would have lost profit.So although technological and cross media converged media such as the internet help the film industry massively, especially with marketing, it does hinder the sales and the exhibition of films, as piracy is a large factor.