During the 7 month delay on its arrival to American shores, both DVD and Blu-Ray versions of the film came out in non-American markets, ensuring that U.S. viewers would have access via the internet to copies.
In fact a cam version debuted on PIRATEBAY soon after theatrical release in mid August- eminently available to anyone around the world with an Internet connection.
Without this, North American box office sales would have been a lot higher.
The hardware proliferation of up/down loading clearly was bad in this case for TBTR, as it broadened their reach, but with no cost, so the company would get little return on their production costs.
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