20th Century Fox
- 20th Century Fox is one of the six major American film studios as of 2010. Located in the Century City area of Los Angeles, the studio is a subsidiary of News Corporation, the media conglomerate owned by Rupert Murdoch.
- The company was founded in 1935 after the merger of Fox Film Corporation (founded in 1915) and Twentieth Century Pictures (formed in 1933). This merger made the brand even stronger and gave more opportunity for Globalisation- distributing in a range of countries such as the UK
- By helping distribute Avatar, 20th Century Fox are gaining a stronger brand image and it helps them to ensure a greater success with their future films. Through distributing Avatar they can make themselves more publicised and have a greater chance of being talked about. It improves their reputation.
- Lightstorm Entertainment is an American film production company. The company was founded by James Cameron and film producer Larry Kasanoff in 1990 and is best known for producing the films Terminator 2: Judgment Day, Titanic and now Avatar.
- These two companies worked together to distribute Avatar, to create the most effective result.
- By giving the audience the opportunity to watch Avatar in 2D and/or 3D it gave them more choice, guaranteeing success.
- As the film was released in the Imax it offers the audience a greater experience and maximises profits.
The 20th Century Fox website promoting Avatar on DVD and Blu-Ray
20th Century Fox has released many films with similar audiences and genres to Avatar (Sci-fi/Fantasy), such as:
· X-Men (on behalf of Marvel Studios)
· Die Hard
· Ice Age (on behalf of Blue Sky Studios)
· Planet of the Apes
· Alien
By producing films of a similar genre to Avatar, 20th Century Fox already had a good background of being able to distribute films like it (showing they are a strong company), meaning their was a greater chance of success and making Avatar a Box Office Hit.
No comments:
Post a Comment